Arsenal have announced a new exclusive multi-year global licensing partnership with trading card company Topps. The deal makes Topps the club's official licensee for trading cards, stickers and trading card games.
It covers both the men's and women's first teams and will feature select former players. The first product under the agreement will be the Topps 26/27 Arsenal Collectors Tin, available at The Armoury store and online via Arsenal Direct.
This commercial move comes as Arsenal sit second in the Premier League with twelve points from five games.
The club confirmed the partnership in a statement, saying: "Arsenal and Topps, the trading cards and collectibles brand, have today announced a new, exclusive licensing deal." Topps, which is owned by Fanatics, already produces cards for the Premier League and UEFA.
This deal is part of a wider commercial strategy at the Emirates. The club recently renewed its long-term shirt and stadium sponsorship with Emirates Airline through to 2033 and extended agreements with partners including Google and Cadbury.
Omar Shaikh, who was recently promoted to become Arsenal's first chief revenue officer, oversees this area. He previously served as the club's global partnerships and ventures director, stepping up after the departure of chief commercial officer Juliet Slot in July. The first Topps products are expected to launch in the coming weeks.
More detail at arsenal.com
